Way 1: Show evidence of sale. If you want an investor to be impressed with you then you’ve got to show them evidence of sale. So make sure you sell some of the units or some of the products or some of the services before you approach an investor for funding. It doesn’t mean you need to have sold millions of services/ products. Even 10, 20, 100 units of sale can be just the evidence the investor is looking for.
Way 2: Show evidence that you have a winning team. The investor wants to know that they’re not only investing in one person but in a group of individuals/ Hence it is essential that you assemble a winning team; that has experience, knowledge and expertise in business or in that industry. When you bring together such a diverse group it demonstrates your strength as a good manager and a great leader. All of which are traits a successful entrepreneur must have.
Way 3: Show evidence of a Niche and large enough market. Investors want to know that when they put money into your business you’re going by gaining traction within a small niche and then expand your market to a larger audience. Hence, it is of interesting that your marketing a big enough to create a big payday for the investor. They are therefore impressed with you if you can demonstrate that you are in a growing market as opposed to a shrinking one!
Way 4: Show evidence that your business can make money. How do you do this? Well, what other channels will you use to make money? Will you be using a subscription model, partnerships, sale through retailers, online stores or via business websites? Will you have after sales services or sale of accessories? All these are evidence that your business can actually make money and then finally
Way 5 Show evidence that you have invested your own money. If you have not invested your money in the business what makes you think someone else should invest their money into your business. Therefore demonstrate this by creating a list of all the amount of money you spent. For example:
- Costs of creating a website
- Travel so we did courses
- Cost of business related training
- Cost of machinery or any kind of products that went into starting the business.
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Investors expect you to have invested your time so evidence of money spent is of greater importance.